Chicago Fire-TrueCar Sponsorship Animation

The Chicago Fire and their sponsor TrueCar.com worked with Gameplan Creative to create and produce this entertaining half-time presentation. This is an on-field halftime game where the contestant kicks goals to earn attempts at guessing the correct MSRP of a Toyota vehicle. Depending on the number of goals, the contestant has several attempts to “unscramble” the numbers on the main videoboard as their guess for the correct MSRP. Fans in the stadium are encouraged to “help” the contestant by logging on to TrueCar.com to see real prices for the given Toyota vehicle.

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