Princeton Tigers Featured Work

ELEVATING TIGERS ATHLETICS WITH A COHESIVE BRANDING SYSTEM

Tasked with streamlining college athletics branding, Gameplan Creative designed a Princeton-branded look and feel that unified 37 sports programs while remaining adaptable across multiple platforms. The customized branding toolkit empowered nondesign professionals—such as athletic department staI and social media managers—with user-friendly templates for print, digital, and motion graphics. This approach not only enhanced sports design branding but also ensured consistency and eIiciency in content creation, reinforcing Princeton’s visual identity across all athletic programs.