New York Islanders Featured Work

Gameplan Creative was awarded the Agency of Record for the NHL New York Islanders relocation from Uniondale on Long Islander to Prospect Heights in Brooklyn, New York. The assignment included all marketing, advertising and sports branding for the NHL New York Islanders. The campaign consisted of two phases; phase one: Tradition Has a New Home reflected the proud history of the team was targeted existing Islanders fans looking to follow the team to Barclays Center and phase two: BROOKLYN SCORES, celebrated the borough getting their second pro team (Brooklyn Nets being the other). Gameplan Creative’s successful pitch included a strategic sports design creative presentation divided into three hooks: 

NHL Hockey In Brooklyn | A New Era | Brooklyn Meets Hockey