CAPTURING THE ATMOSPHERE OF THE “SPORT OF KINGS”
Gameplan Creative has partnered with the United States Polo Association (USPA) to elevate the brand identity of the National Polo Center (NPC) in Wellington, FL, the epicenter of polo in the United States. Gameplan Creative’s branding strategy celebrates the unique visual heritage of polo, blending the sport’s timeless sophistication with its dynamic speed and power. By leveraging striking action shots and polo lifestyle photography, we create designs that capture the synergy between player and pony, highlighting the sport’s energy and teamwork.
For the NPC’s four-month polo season, we develop a cohesive season specific graphics package that brings the brand to life across environmental displays, digital platforms, and printed materials. This includes a sleek, 32-page weekly program which keeps attendees informed about season highlights and upcoming events. Our work ensures the NPC delivers a polished and engaging experience that resonates with long-time polo enthusiasts while welcoming a new generation to the sport.