Gameplan Creative works closely with the United States Polo Association on a series of creative and branding assignments to enhance and improve the overall “look and feel” of the National Polo Center in Wellington, FL, home of polo in the United States.
The National Polo Center (NPC) enables the United States Polo Association to showcase its tournaments, develop American players, and sustain an environment that retains and attracts new players by promoting excellence.
The sport of polo has its own unique visual style built over a century of competition. Gameplan Creatives’ NPC brand approach is to capture the incredible athleticism, speed, and teamwork of players and polo ponies by capturing and utilizing the best action and polo lifestyle photography.
The NPC polo season runs for four months. Gameplan Creative develops a season-long campaign graphics package deployed over a series of environmental, collateral, and digital applications as a weekly 32-page program to keep attendees updated on the season’s highlights and upcoming events.