Faro Associates Logo + Branding

The word FARO, meaning lighthouse in Spanish, became the visual touchstone of FARO & Associates' brand identity. FARO’s tagline, FARO Navigates Your Financial Strategies, drove content. We reached No. 1 Ranking on Google in a record time of 6 weeks. A successful and comprehensive brand identity system was implemented and helped position FARO to compete in the Fortune 500 financial industry.