Charlotte Bobcats Team Identity

Sports Design


Charlotte Bobcats Team Identity

We developed the brand identity for the NBA Charlotte Bobcats expansion team in 2004. As the second NBA expansion team in the Charlotte market in 14 years the challenge we faced was being able to create an identity unique, yet still relevant, to Charlotte basketball fans. We designed a strong Bobcats profile logo in combination with a unique orange primary color providing the new franchise with a striking team identity.

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