Princeton Tigers Featured Work
Gameplan Creative developed a Princeton branded “look and feel” for their sports teams for print, social media, motion graphics and video animations uses. The overall design framework was developed to be very flexible within a standardized template system. The Princeton brand asset “tool kit” was developed for easy use by Tigers athletic dept. stake owners (none who have experience as graphic designers) which presented Gameplan Creative with a unique challenge and opportunity. The Princeton brand visual system provided the storied universities’ athletic directors, marketing managers and social media assistants with clear creative direction, a series of easy-to-use visual templates and graphics organized and prioritized to optimize the Ivy League 37 team sports assets.