Ensemble Espanol Featured Work
During its landmark 40th Anniversary celebration, Gameplan Creative was assigned branding agency of record for the Chicago-based Spanish Flamenco Dance Center, Ensemble Español. The critical objective for the assignment was to sell out their landmark 40th Anniversary celebration. Through a combination of event marketing, measurable-result promotions, an extensive social media campaign and traditional ticket sales strategies, goals were met and exceeded. Ensemble Español enjoyed a 60.84% increase in tickets sales, 375% increase in email blast clicks, 80% increase for unique web page views, and a 50% increase for total page views. Performances sold out for the first time in 40 years of the Spanish Dance Company.