Gameplan Creative and the Chicago Blackhawks promoted the "Welcome to the Frozen Confines" DVD with exclusive sales at Best Buy locations, a 30-second, in-game teaser shown during Blackhawks games, special autograph signings with Blackhawks legends, and in-stadium and season ticketholder giveaways. The DVD was also regularly advertised on the team’s television and radio broadcasts and on chicagoblackhawks.com.