As global markets evolve, one of the challenges facing major cities is how to attract and retain the "Millennial Generation", the talented and educated demographic
of 23- to 34-year olds. World Business Chicago, an economic development organization, looked to us to address this challenge and to collaborate on an award-winning multimedia presentation titled, Chicago: Cooler by the Lake. Distributed nationwide through recruiters and job fairs, this high-energy, interactive CD-ROM introduces young professionals to the benefits of living, working and succeeding in Chicago.