World Business Chicago Business Marketing
We produced “Cooler By The Lake,” an interactive CD-ROM targeted at young millennials who’ve recently completed college or graduate school. The objective of the project was to retain local talent as well as attract out of market graduates by showcasing all the benefits of living and working in a global city, Chicago. “Cooler By The Lake” provides detailed neighborhood guides, industry data for key business sectors, and over 100 links to cultural, business, recreational, dining, and civic institutions. The project has won numerous awards in the business-to-business category sector, most notably a Gold Tower Award from the Business Marketing Association of Chicago.