Park District Marketing Campaign

Corporate Branding

Chicago Park District Marketing Campaign: Urban Parklands of the Southeast Side

Our agency created a comprehensive outdoor media campaign to help the City of Chicago Public Health promote Flu Immunization. The Department of Public Health was looking for a creative campaign to grab the attention of Chicagoland residents across numerous demographics. Gameplan Creative added the sports celebrity component by securing well-known influencers in the Chicago sports community. Billboards and Public Transit ads raise visiblity of the campaign, while newspaper ads and non-traditional outdoor ads reach various residents in neighborhoods all over Chicago. Gameplan Creative even designed bilingual versions to communicate the Flu Shot message to Chicago’s Polish and Spanish communities.

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343 W Erie Street Suite #230, Chicago, IL 60654

312.867.1800 |