Chicago Department of Public Health. Reduce the Risk. Zika Awareness Campaign.
The Department of Public Health was looking for a creative campaign to grab the attention of Chicagoland residents across numerous demographics. The creative objective of the campaign was to veer away from traditional more predictable public service initiatives ads and instead create a sense of immediacy, urgency and caution to ensure the masses would take the virus threat and preventative measures seriously.
Gameplan Creative presented three distinct campaign ideas all focused on alerting residents to take proactive steps to prevent the spread of the Zika virus.
FIGHT THE BITE. PROTECT and PREVENT. REDUCE THE RISK.
Our sports and entertainment experience suggested we use very bright colors and bold calls to action to generate a feeling of immediacy and urgency to ensure Chicagoans were taking the proper measures to protect against the dangerous effects of the virus.